Monday, 24 January 2022

Otaku Tokyo is dead...

 ... And promptly resurrected. 

I will continue posting news, stories, interviews and otaku-related travel information about manga, anime, games, toys, cosplay, idols, etc. in my new newsletter, Tokyo Calling. 

Please check it out and subscribe. 

Tokyo Calling | Gianni Simone | Substack

This link takes you directly to the otaku section of my newsletter. But of course, you can click on the banner or one of the links on the right hand of the screen and read other non-otaku-related stories about culture, travel, and all things Japanese, of course. 

See you there!

Tuesday, 14 December 2021

Tough time for Shonen Jump

 Weekly Shonen Jump has spent the better half of the past decade facing gradually decreasing circulation numbers, and that trend continues with the latest update. According to the Japan Magazine Publishers Association (JMPA), the magazine’s print circulation dropped below 1.4 million between July and September 2021.

These are still staggering numbers that Western comic magazines can only dream about, but in the Japanese competitive manga market they are cause for alarm. 

The full circulation total for that period came to 1,371,818 copies. This is in stark contrast to the numbers from the January-March period of 2014, which had the magazine at 2,715,834 copies. It first dipped below two million in 2017 and has continued to decline at a steady pace since.

At its height in 1994, Weekly Shonen Jump had a print circulation count of 6.53 million copies.


In other news, for those who haven't noticed, my second guidebook,
Otaku Japan, is out! Otaku Japan: The Fascinating World of Japanese Manga, Anime, Gaming, Cosplay, Toys and More! : Gianni Simone, ジャンニ・シモーネ: Japanese Books


Last but not least, I have launched a brand-new newsletter, Tokyo Calling, which covers books, films, music, and of course all things Japanese

Please check it out and if you like it, share it widely and SUBSCRIBE. It's free!

Tokyo Calling | Gianni Simone | Substack

Saturday, 24 July 2021

The joy of collecting retro games


Japan, and Tokyo in particular, are veritable meccas for retro game lovers. 

One of these dedicated game collectors has managed to buy every single cartridge that was commercially released for the Nintendo Famicom, known abroad as the NES (Nintendo Entertainment System). 

As reported in SoraNews24, Japanese Twitter user @corner_mask says it took him close to 10 years to put together the complete set, which amounts to a whopping 1,053 games. Making the whole thing more impressive is that every single one of those games also has its original box and instruction manual. That’s no small feat, considering that the Famicom catalog goes back all the way to 1983, meaning that a lot of those paper artifacts were destroyed during the period when most gamers were fairly young kids who didn’t always handle their toys very delicately.

Taking a look at the shelves, you can see there was a surprising amount of variety in package dimensions for Famicom games, some of which came in fairly form-fitting boxes while others are thicker, almost looking like stout reference books. You’ll also spot a number of peripherals such as the Family Trainer running pad, Robot/R.O.B., Famicom karaoke add-on, and Exciting Boxing, a game from Konami with an inflatable punching dummy that you wail on while playing.

@corner_mask says that the most he paid for any of those games is about 200,000 yen (US$1,820) for Battle Rush: Build Up Robot Tournament, a title that works with Bandai’s Datach peripheral, and that the total cost of all his Famicom games came out to roughly three million yen (US$27,270).

So what’s next for @corner_mask? He says he plans to track down copies of the ginbako (silver box) Famicom games, i.e. titles that were re-released in silver boxes. He also wants to put together a complete set of Famicom Disk System games. 


In other news, Sega has been sued for rigging a crane game, and anime director Hosoda Mamoru does not like the way women are portrayed by Japanese animators.  


Wait, there's more!

Check out my second otaku guide and, if you are interested in non-otaku stories about Japan, my brand-new Substack newsletter, Tokyo Calling

Wednesday, 21 July 2021

Stay away from these arcade games


arcade game

I've always said you should stay away from crane games. 

In my first book, Tokyo Geek's Guide, I wrote the following regarding game centers (i.e. game arcades):

The first floor is crammed with UFO Catchers (crane and claw games), a couple of Taiko no Tatsujin (Drum Master) (a particularly popular game that attracts players of any age and sex) and a few kid’s games such as card-based games. These cabinets are strategically placed near the entrance because they are more likely to attract casual passersby, young couples and families. Originally UFO Catcher was the name of a prize game that arcade industry giant Sega created in 1985 and derives its name from its UFO-shaped claw. It has proved so successful over the years that even today all crane games (including those made by other companies) are called like this. Anyway whatever the type, you’ll better avoid them like the plague because they are nothing but coin suckers. Though deceptively easy, your chances to get one of those cute stuffed toys (unless you are blessed with beginner’s luck) are close to naught. It’s not by chance that revenues from UFO Catchers can be as much as 40 percent of all game revenues at arcades in Japan. 

Now, it seems that one of SEGA’s games is rigged and it has caused the company to be hit with a $5 million lawsuit.

The game in question is called Key Master, and the lawsuit accuses the game of intentionally preventing players from winning any prizes. The hook of this one involves a key-shaped arm that players can guide into a keyhole to net a prize, or at least that’s how it’s supposed to work. An undisclosed plaintiff claims the game is set up so players will automatically lose a certain number of times before they can win.

Since Key Master is advertised as a game of skill rather than a game of luck, the plaintiff is accusing SEGA of deception.

The Key Master instruction manual goes into detail regarding how it works. A Compulsory Upper Deviation function ensures that the machine will move between 0.4 and 3.6 millimeters so it won’t fit until it’s ready to, regardless of the skill of the user. The default goes up to 700 failed attempts before unlocking a prize.


In other news, here's an interesting piece about Hosoda Mamoru, one of Japan's best anime creators.

Also, I have launched yet another online project on Substack, Tokyo Calling. As you are reading this blog, you are probably into all things Japanese, so please have a look and if you like it, subscribe (it's FREE) and spread the word about it. Thanks! 

Monday, 19 July 2021

Hosoda Mamoru doesn't like the way women are portrayed in anime

A very interesting piece about anime director Hosoda Mamoru whose latest film, Belle, has just screened at the Cannes Film Festival. 

Mamoru Hosoda has bones to pick with both Steven Spielberg and Hayao Miyazaki, the other great Japanese animator to whom he is often compared.

Hosoda -- whose brilliantly humane "Mirai" got an Oscar nod three years ago -- has had enough of the way Hollywood treats the digital world and Miyazaki depicts women.

The dystopian tropes about the net that run through so many movies, including Spielberg's "Ready Player One", are not doing anyone any favours, particularly women, Hosoda told AFP at the Cannes film festival, where his latest feature "Belle" is premiering.

Father of a young girl himself, the Japanese master wants to empower her generation to take control of their digital destinies rather than cower in fear.

"They have grown up with the net... yet are constantly told how malevolent and dangerous it is," he said.

"Belle" is his riposte, a spectacular dive into the rollercoaster emotional life of a shy adolescent girl called Suzu, in a 21st century take on "Beauty and the Beast".

- Digital diva -

To her surprise, and everyone else's, Suzu becomes a pop diva called Belle in the virtual universe of an app called U.

Rather than being burned by online abuse and harassment as she acquires billions of followers, Suzu uses her online avatar to overcome the haters and her own hang-ups.

"Human relations can be complex and extremely painful for young people. I wanted to show that this virtual world, which can be hard and horrible, can also be positive," said Hosoda.

Suzu and her computer geek friend are far from the women that usually populate Japanese anime -- which is where Hosoda takes issue with Miyazaki, the Oscar-winning legend behind classics such as "Spirited Away".

"You only have to watch Japanese animation to see how young women are underestimated and not taken seriously in Japanese society," he said.

The director -- whose films are more grounded in social realities than Miyazaki's -- was brought up by a single mother, a rarity at the time.


His 2012 classic "Wolf Children" is a paean to the fierce independence with which she brought up her little pack alone.

"It really annoys me to see how young women are often seen in Japanese animation -- treated as sacred -- which has nothing to do with the reality of who they are," Hosoda said, with evident frustration.

- Miyazaki bust-up -

Without naming Miyazaki, Hosoda was unsparing about the Studio Ghibli founder.

"I will not name him, but there is a great master of animation who always takes a young woman as his heroine. And to be frank I think he does it because he does not have confidence in himself as a man.

"This veneration of young women really disturbs me and I do not want to be part of it," he insisted.

He wants to free his heroines from being paragons of virtue and innocence and "this oppression of having to be like everyone else."

Hosoda and Miyazaki have history.

The 53-year-old was seen as the natural successor to Miyazaki after he was called in from the outside by Ghibli to direct the Oscar-nominated "Howl's Moving Castle".

But Hosoda walked out midway through to set up his own studio.

The director prefers stories that "show the good and the bad in people. This tension is what being human is all about."

Which is why he was also drawn to bringing "Beauty and the Beast" up to date.

"In the original story the Beast is the most interesting character. He is ugly and has this violence but he is sensitive and vulnerable inside too.

"Beauty is just a cipher. It is all about her looks. I wanted to make her as complex and rich."

That duality is also there in his fascination with the digital world that began with his first hit, "Digimon: The Movie".

"I keep returning to the internet. First with 'Digimon' and then with 'Summer Wars' in 2009 and now again."

And he is more convinced than ever that we cannot keep dismissing it as the source of all evil.

"Young people can never separate themselves from it. They grew up with it. We have to accept it and learn to use it better."


In other news, my second book, Otaku Japan, is out now. Check it out!

And last but not least, I have launched yet another online project on Substack, Tokyo Calling. As you are reading this blog, you are probably into all things Japanese, so please have a look and if you like it, subscribe (it's FREE) and spread the word about it. Thanks! 

Friday, 9 July 2021

Conan is back!

I just learned that distributor GKIDS has acquired the rights to 1978’s Future Boy Conan anime, which marks the debut series of renowned director Miyazaki Hayao. The series is set to arrive in late 2021 for the first time ever in North America, and will feature an English dub and an all-new 4K restoration.

While we wait for more, a new website is live for those who want to sign up for email updates and get more info as it’s revealed.

I have particularly good memories of this anime series because I watched it for the first time in Japan, 20 years ago, when my wife was expecting our first child. 

Future Boy Conan takes place in a world where civilization has been destroyed by a terrible war. Conan is born into this new world on an isolated island. His life is forever changed when a mysterious girl named Lana washes ashore, pursued by shadowy operatives who seek to use her to wicked ends.

The directorial debut of Academy Award®-winner Miyazaki Hayao is a landmark in animation history. This delightful sci-fi adventure series, beloved worldwide but never before released in North America, features a new English language version and 4K digital restoration.


In other news, my second book, Otaku Japan, is out now. Check it out!

And last but not least, I have launched yet another online project on Substack, Tokyo Calling. As you are reading this blog, you are probably into all things Japanese, so please have a look and if you like it, subscribe (it's FREE) and spread the word about it. Thanks! 

Saturday, 5 June 2021

Manga rules

This is a very interesting article that recently appeared in Publishers Weekly


When the pandemic hit last March, manga publishers in North America were left with an uncomfortable choice: should they cut back on their book releases or stick it out and hope that things get better soon? But it turned out that while people were stuck at home, they started reading and buying more manga. And not just a little but a lot more manga.

According to NPD BookScan, the manga buying spree continues in 2021. Sales of print manga titles in the U.S. increased by 3.6 million units in the first quarter of 2021 compared to the same period in 2020.

“Last year was our biggest year ever, despite the pandemic, and 2021 numbers are off the charts,” says Lianne Sentar, sales and marketing manager at Seven Seas Entertainment. “Based on what we’re seeing in these first few months, 2021 will be the biggest year yet—we’ve truly never seen numbers like these.”

Kevin Hamric, v-p, publishing sales at Viz Media, says most publishers reported that manga sales were off to a strong start in 2020 before the pandemic hit, and by April manga sales had plummeted to “the lowest sales we’ve had in years.” But he adds that the market quickly recovered and has been on an upward trajectory ever since. “Even if 2020 had stayed on the track, 2021 is head-and-shoulders ahead. These past few weeks of 2021 are higher than holiday 2020.”

Kurt Hassler, publisher and managing director at Yen Press, a joint manga and graphic novel venture between Hachette and Japanese publisher Kadokawa, also noticed the buying trends. “For the first quarter of 2021, we saw our sales functionally double, which is well beyond anything we were forecasting,” he says.

Kodansha USA Publishing reports similar results according to Kodansha v-p of sales and marketing Yae Sahashi. “Print manga sales rocketed to a new high over holiday 2020 and, after a plateau in January, rose even higher in March and April,” she says. “In recent weeks, point of sale for the category has quadrupled year over year, even if you discount the negative impact of Covid-19 on sales last March.”

The anime effect

What’s driving all this sales growth? Some industry professionals say it’s a sign of a maturing market in which manga has established itself as part of mainstream pop culture, placing the category at the forefront of graphic novel sales, if not overall book sales in North America. Others say the growing popularity of anime on such streaming platforms as Amazon Prime, Hulu, Netflix, and the anime-centric platform Crunchyroll is fueling interest in its source material: print manga and light novels (illustrated prose works influenced by manga and anime).

“Anime and online fan communities are always the biggest drivers of manga sales,” Sahashi says. “We believe there’s been renewed and excited interest in anime, with new audiences brought in with each new season. Anime is now easier to watch wherever and whenever via platforms like Netflix, Crunchyroll, and Funimation. Many of the anime premiering right now were delayed from 2020 into 2021 due to the pandemic, which may be partly why spring manga sales have surpassed holiday sales for the first time.”

Sentar adds that “anime is driving much of this business, and it will continue to expand as countries—Japan and otherwise—tap into the hungry international market for adult animation.”

Anime is one of the fastest-growing categories at Netflix, which reported a 100% lift in anime viewing in 2020 compared to 2019, according to its 2020 Year in Review video report. Titles benefiting most from the anime boost include the perennial favorite Attack on Titan, which is now airing its final story arc, and Demon Slayer, based on a wildly popular supernatural action manga series published by Shonen Jump/Viz. A recently released feature-length movie, Demon Slayer: Mugen Train, topped the all-time box office charts in Japan. The film opened on screens in North America this month to the “biggest U.S. foreign-language box office debut ever,” according to the online pop culture news site Polygon, earning $21.1 million in its opening weekend.

This rising tide of sales and fan fervor driven by anime has raised more than just the sales of the biggest and most popular manga franchises. It’s also given a shot in the arm to older manga series, such as Fruits Basket (first published in English in the early 2000s), spurring growth in backlist sales.

Mark de Vera, sales and marketing director at Yen Press, says, “Fruits Basket does have new anime episodes airing, so its success today is not a surprise. The surprise is that Fruits Basket is surpassing the historic sales that the iconic shojo manga had back in the 2000s, during the original ‘manga boom.’ ”

Boom or bubble?

Since its embrace by the North American fan marketplace in the early 2000s, manga has had its ups and downs. At one point in the mid-2000s, manga represented nearly two-thirds of all sales of graphic novels on the continent. But is this new wave of popularity a temporary boost to the category, or a sign of durable growth?

Hassler, who was a key retailer and chain bookstore graphic novel buyer during the earlier period of manga popularity, says he’s always been leery of the term “manga boom,” because it implies something like a bubble. “What we’re seeing now,” he says, “is extremely reminiscent of how the category performed in the mid-2000s. We’ve always held the conviction that it was capable of achieving that level of performance again, and it’s incredibly gratifying to see it happening.”

Hamric says, “I think we learned much from the past booms, and there does not appear to be a rush to flood the market with more manga.”

Sahashi notes, “We think ease of accessibility both in terms of anime and manga plays a big role. The gap between content and consumer is almost nonexistent these days. Where there’s a notable distinction between the current boom and previous ones is that a lot of the current surge for us is backlist driven, where previous surges were frontlist-driven.” She says recent sales gains are about “new readers discovering the category.”

The strength of older “evergreen” manga titles offers another surprising upside to readers’ buying habits during the pandemic. “Everything seems to be selling right now,” Hamric says, despite the shuttering of many physical bookstores at various points since spring 2020. “Our percentage of backlist sales has risen significantly in the past year,” he notes. “Readers seem to have found the time to read an older series that they had been meaning to get to. Our frontlist sales are beating expectations, but midlist and backlist sales have really taken off. Shonen titles [titles marketed toward boys] are leading the pack by far, along with anime tie-in and horror manga. But as I said, everything is up, including our shojo [titles marketed toward girls], BL [boys’ love], kids, and literary titles and series. All formats are selling better, especially our box sets and e-books.”

Sahashi agrees: “Our sales indicate we’re seeing our strongest area of performance in our print backlist and digital frontlist.”

Hassler also credited “the manner in which retailers are supporting the category” for the current sales boost, observing that “backlist is appearing on shelves in a much more comprehensive manner.” He adds, “All of this is making it much easier for fans to find or be introduced to titles.”

Diverse presses, diverse titles

A resurgence of new and small manga publishers is also driving the moment. Established publishers like Digital Manga Publishing, Drawn & Quarterly, Fanfare Ponent Mon, Fantagraphics, Last Gasp, One Peace Books, and Udon Entertainment may offer smaller lists than industry giants like Viz, but they contribute to the diversity of genres in the market.

This year has seen new releases from Drawn & Quarterly by legendary manga artists Yoshiharu Tsuge and Shigeru Mizuki, along with new and reprint editions of shojo and sci-fi works by acclaimed manga artist Moto Hagio, Udon Entertainment’s edition of Riyoko Ikeda’s long-anticipated reprint of the 1970s shojo classic Rose of Versailles, and its Manga Classics line of full-text adaptations of William Shakespeare’s Hamlet and Bram Stoker’s Dracula. There’s also the mind-bending psychedelia of Heaven’s Door by Keiichi Koike from Last Gasp, the touching historical drama of A Journal of My Father by Jiro Taniguchi from Fanfare Ponent Mon, and Tamosan’s The Day I Was Forced to Marry God and The Day I Divorced God, a pair of true-life essays about her experiences as a Jehovah’s Witness in Japan, published by Digital Manga Publishing. There is something for almost every taste or interest out there.

Newcomer Square Enix Manga and Books, which set up its U.S. office in New York City in 2019, has been putting out a steady and diverse array of manga, novels, and artbooks, including the spicy cosplay manga My Dress-Up Darling by Shinichi Fukuda (which recently announced an anime series); Otherside Picnic by Eita Mizuno and Iori Miyazawa, a sci-fi survival thriller with a girls’-love (the yuri genre) twist; and My Isekai Life: I Gained a Second Character Class and Became the Strongest Sage in the World! by Pon Jea and Shinkoshoto, about a workaholic who gets transported to a fantasy world.

J-Novel Club, a digital subscription and print publishing house, recently acquired by Kadakowa, is also increasing its output of light novel and manga titles, and its new imprint J-Novel Pulp will publish translated European pulp fiction. And small and micro publishers like BDP Press, Cross Infinite Worlds, Glacier Bay Books, Irodori Comics, Kaiten Press, Sol Press, and Starfruit Books have also recently entered the market or expanded their output as they explore the storytelling edges of indie, original, and adult manga.

Another promising trend: readers are buying a broader array of stories, genres, and art styles, with or without anime tie-ins. While shonen manga action/fantasy series remain popular, there’s been increased interest in and openness to more kinds of stories that manga has to offer.

“The North American market is maturing,” Sentar says. “There’s demand for all kinds of manga, including stuff that used to be a harder sell, like josei manga [titles marketed toward adult women] and seinen manga [titles marketed toward adult men], classic manga, and LGBT+ manga that fall outside of the yuri or BL categorizations.”

TokyoPop has been steadily adding titles to its boys’-love/girls’-love/romance imprint Love x Love, while Viz Media’s boys’-love imprint SubLime continues to rack up strong sales with such titles as Given and Birds of Shangri-La. Other new and noteworthy upcoming LGBTQ releases include I Think Our Son Is Gay by Okura from Square Enix Manga and Books, and My Alcoholic Escape from Reality by Nagata Kabi (My Lesbian Experience with Loneliness) from Seven Seas. Denpa’s boys’-love imprint Kuma also reported strong sales for Wacoco Waco’s Can an Otaku Like Me Really Be an Idol?! and Hyougo Kijima’s Wild, Wild, Wildlife, which is getting a reprint after just three months on sale.

There’s a lot of buzz about Kodansha’s Boys Run the Riot, a trans coming-of-age/street fashion series by Keito Gaku, which will debut in May. Tiff Joshua Ferentini, the four-volume story’s U.S. editor, was careful to ensure that the entire localization team is composed of trans people, to lend their perspective.

De Vera says, “Now more than ever, the series that become bestsellers are more diverse. Today you’ll see manga that do not have the advantage of an anime adaptation and that fall into categories previously considered niche, such as slice of life and boys’ love, sell at levels that the most mainstream shonen manga with anime adaptations in years past could only dream of. It is very satisfying to see a wider variety of manga supported by today’s fans.”

Also added to the mix are a number of digital-only releases available via subscription-based services and apps such as Crunchyroll Manga, Mangamo, Manga Planet, Manga Plus, and Shonen Jump, along with specialty online services such as Fakku, which focuses on hentai manga, and the boys’-love manga service Futekiya Library.

Getting original

Also enjoying a bit of a renaissance in the North American manga market are original manga created in the Japanese stye, and vertical-scroll digital comics published by the North American subsidiaries of such South Korean platforms as Tapas Media and Webtoons.

Viz Originals, an imprint launched by Viz in 2019 to publish original graphic novels by artists inspired by manga and anime, is off to a strong start with the manga adaptation of celebrated YA author Rainbow Rowell’s Fangirl, adapted by Sam Maggs and Gabi Nam, followed by two summer releases: World Piece, a sci-fi adventure series by Josh Tierney and Agroshka, and Devil’s Candy, a popular webcomic and supernatural high school comedy by REM and Bikkuri. Viz also recently announced a copublishing partnership with Marvel Comics to release English editions of Marvel stories created in Japan, starting in November with the release of Marvel Meow, featuring Captain Marvel’s “cat” Chewy, drawn by Nao Fuji.

TokyoPop is continuing its line of Disney-licensed manga releases as well as supporting a small but growing roster of original comics produced by a global stable of creators. Seven Seas Entertainment has partnered with HiveWorks, a graphic novel publisher and webcomic studio and platform, to release many of its popular webcomics in print editions—among them, the heartwarming LGBTQ fantasy Life of Melody by Mari Costa; Sleepless Domain by Mary Cagle, a magical girl drama; and Persephone: Hades’ Torment by Allison Shaw, a steamy Greek mythology–inspired romance.

Comics from South Korea have always been a part of the publishing mix at Yen Press, says editor-in-chief JuYoung Lee, who joined the U.S. house in 2007 after years working in the South Korean comics industry. “I can safely say that BTS had a huge impact,” Lee notes, “and Korean content itself is considered more ‘hip’ than ever before. We are getting a lot of interest from retailers on what’s coming from Korea. Webcomics have been a growing industry in Korea for a while now, and it has just exploded in recent years. This has allowed the webcomics platforms to go from seeking individual creators to establishing larger digital comics studios that can produce high quality content in a short period of time to keep up with the demand of readers who want to be able to quickly read the next story. The amount of content they can produce—and the quality—is really outstanding.”

Ten years ago, Lee explains, many American publishers tried to brand manhwa (or South Korean comics) as Japanese manga. “I was told that’s the way to go to sell Korean content,” she says. “Now people are actually looking for stories from Korea, which is a huge difference.”

Supply chain problems

Kevin Hamric, v-p, publishing sales at Viz Media (l.), Yae Sahashi, v-p of sales and marketing at Kodansha (r.).

Despite such impressive growth, selling more books can mean more problems. Manga publishers across the board report pandemic-related printing and shipping delays that have created shortages, just when demand for manga in print is on the rise.

“We just can’t get all the books we want to reprint right now, and the demand from the readers is higher than ever,” says Hamric.

Yen Press’s Hassler agrees: “Printer capacity issues were stretched last year, and the increase in sales this year has exacerbated the problem.”

Sentar laments, “This will likely be a problem for months to come, since demand isn’t going down! It’s a good problem to have, but we’re sorry for all the retailers and readers who have to wait longer than usual to access some print copies.”

Ed Chavez, publisher at the small indie manga house Denpa, says, “Even at the beginning of 2020, we were seeing about two to three weeks of additional lead time for first printings. Starting in fall 2020, we started seeing delays of four to six weeks from domestic printers.”

With limited capacity to print, publishers have had to make some adjustments and difficult decisions. “The first adjustment has been to try to get ahead of those titles that are so hot right now that we can’t keep up with demand, seemingly no matter how much we print,” Hassler says.

Meanwhile, at Viz Media, Hamric says, “We have to make decisions weekly as to what we can reprint and what will need to wait a while longer. We are in regular contact with our suppliers and looking at other possible solutions. The retailers are well aware of the situation, as it is an industry-wide issue and not confined to just our category. As of right now, I do not see how this will be resolved this year.”

Looking ahead

As the pandemic stretches on, many anime and comics conventions remain virtual only, or are in a “wait-and-see” mode as the number of vaccinated people rise and lockdown restrictions are eased. While the manga publishers we spoke with are optimistic overall, they remain wary of what kinds of changes to expect in a post-pandemic world.

Viz’s Hamric says he believes the upward sales trend will continue, though “it could be interrupted by how we start opening up the country, how people choose to spend their money, as well as how long the current printer issues continue.” He adds, “We hope that readers will continue with the new series they have started and we also hope that the new readers we have gained will start reading more series.”

Hassler says, “We don’t see any end in sight to strong sales in the category at the moment. I expect the rate of increase to taper, simply because you can’t maintain 100% growth exponentially, but I don’t see this as a short-lived spike.”

Kodansha’s Sahashi notes, “We feel very fortunate and excited to be publishing at a time when interest and enthusiasm for anime and manga is at an all-time high. And we have plenty of existing and upcoming series that we’re thrilled to share with fans looking for amazing manga content.”

According to Seven Seas’ Sentar, “Our hot titles are spread across many genres and formats, and demand for everything is up both for print and for digital formats. Although I’m sure we’ll see some peaks and valleys in demand this year as the world continues to adjust to Covid-19, I think a lot of this growth is here to stay. It’s been a wild year, but we have even more cooking, and we can’t wait to announce it.”


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